Play 41 · Property and construction
Your listing, staged
A six-step play for a home staging company. It starts from Zillow, stacks Homes.com and GPT Image on top, and ends in a message to the listing agent that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 3
- Steps
- 6
The workflow
- Trigger
ZillowDays on market, price cuts and photos - Evidence
- ArtifactWhat you hand overTwo rooms restaged from the listing's own photos, clearly marked as virtually staged, with the staged comps that sold faster.
- ContactGliderFinds the listing agent, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
An agent with a stale listing needs it to move. Seeing their own empty rooms staged is more convincing than any portfolio, and the comps show what staging did nearby.
The play in six steps
- 01
Find listings that are stuck
Zillow- What you pull
- Listings over 45 days on market with at least one price cut and empty or poorly furnished rooms in the photos: address, agent, days on market and cuts.
- Why it matters
- Price cuts mean the seller is losing money. Empty rooms in the photos are what staging fixes.
ExampleMaple Ave · 64 days on market · 2 price cuts · vacant, 18 photos
- 02
Find staged comps that sold
Homes.com- What you pull
- Recent sales in the same ZIP and price band, with staged photos: days on market and sale price.
- Why it matters
- It is the evidence that staging works on this exact market. The agent can show it to the seller.
Example4 staged comps in the ZIP · sold in about 3 weeks · within 2% of list
- 03
Restage two rooms
Your artifact- What you build
- The living room and primary bedroom from the listing's own photos, staged with GPT Image, and labeled as virtually staged on every image.
- Why it works
- Seeing their own rooms staged is the pitch. It does the persuasion before the agent reads a word.
Example2 rooms · same angle as the listing photos · "virtually staged" on each image
- 04
Check before you send
Virtual staging must be disclosed. Label every image clearly, and never alter fixed features of the home such as windows, floors or views.
- 05
Find the listing agent in Glider
Glider- Search for
- Listing agentTeam leadBroker
- Why them
- The listing agent has to explain the price cuts to the seller and wants a reason to try something new.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 06
Send the evidence, then run the first test
To: the listing agentEvery line comes from a step above Your listing on Maple has had two price cuts in 64 days on market.1 Staged comps in that ZIP sold in about three weeks.2 I restaged the living room and primary bedroom from your photos. Here they are, clearly marked as virtual.3 Want us to stage it for real?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- The agent sees their own listing improved before reading a pitch. The comps give them a reason to show it to the seller.
- First test
- Twenty stale listings, every staged image reviewed for accuracy.
- Success looks like
- Three staging jobs out of twenty stale listings.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.