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Play 41 · Property and construction

ForHome stagersToThe listing agent

Your listing, staged

A six-step play for a home staging company. It starts from Zillow, stacks Homes.com and GPT Image on top, and ends in a message to the listing agent that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
6

The workflow

  1. TriggerZillowDays on market, price cuts and photos
  2. Evidence
  3. Artifact
    What you hand overTwo rooms restaged from the listing's own photos, clearly marked as virtually staged, with the staged comps that sold faster.
  4. Contact
    GliderFinds the listing agent, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

An agent with a stale listing needs it to move. Seeing their own empty rooms staged is more convincing than any portfolio, and the comps show what staging did nearby.

The play in six steps

  1. 01

    Find listings that are stuck

    Zillow
    What you pull
    Listings over 45 days on market with at least one price cut and empty or poorly furnished rooms in the photos: address, agent, days on market and cuts.
    Why it matters
    Price cuts mean the seller is losing money. Empty rooms in the photos are what staging fixes.
    Example

    Maple Ave · 64 days on market · 2 price cuts · vacant, 18 photos

  2. 02

    Find staged comps that sold

    Homes.com
    What you pull
    Recent sales in the same ZIP and price band, with staged photos: days on market and sale price.
    Why it matters
    It is the evidence that staging works on this exact market. The agent can show it to the seller.
    Example

    4 staged comps in the ZIP · sold in about 3 weeks · within 2% of list

  3. 03

    Restage two rooms

    Your artifact
    What you build
    The living room and primary bedroom from the listing's own photos, staged with GPT Image, and labeled as virtually staged on every image.
    Why it works
    Seeing their own rooms staged is the pitch. It does the persuasion before the agent reads a word.
    Example

    2 rooms · same angle as the listing photos · "virtually staged" on each image

  4. 04

    Check before you send

    Virtual staging must be disclosed. Label every image clearly, and never alter fixed features of the home such as windows, floors or views.

  5. 05

    Find the listing agent in Glider

    Glider
    Search for
    Listing agentTeam leadBroker
    Why them
    The listing agent has to explain the price cuts to the seller and wants a reason to try something new.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  6. 06

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    The agent sees their own listing improved before reading a pitch. The comps give them a reason to show it to the seller.
    First test
    Twenty stale listings, every staged image reviewed for accuracy.
    Success looks like
    Three staging jobs out of twenty stale listings.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.