Play 13 · Property and construction
Before you demolish it, someone nearby wants the materials
A seven-step play for an architectural-salvage company or reclaimed-materials supplier. It starts from City permit portals, stacks Zillow and BidNet Direct on top, and ends in a message to the owner or demolition contractor that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
City permit portalsDemolition and interior renovation permits - Evidence
- ArtifactWhat you hand overA salvage sheet: what the old listing photos show, the nearby projects asking for it, and an inspection offer.
- ContactGliderFinds the owner or demolition contractor, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
Old interiors often contain materials that someone nearby is specifying for a new project. A demolition permit is the last chance to save them and turn a disposal cost into a sale.
The play in seven steps
- 01
Catch the demolition permit
City permit portals- What you pull
- Demolition and interior gut permits for buildings over 70 years old: address, scope, applicant and date.
- Why it matters
- This is the deadline. Once the crew starts, the materials go to a dumpster.
ExampleInterior demolition · 1912 brick commercial building · 88 Mill St · permit issued Oct 20
- 02
See what's inside
Zillow- What you pull
- Past listing photos of the property: visible floors, doors, beams, fixtures and millwork.
- Why it matters
- You can identify salvage value before anyone lets you in the door.
ExampleListing photos from 2019 · heart pine floors · 14 original paneled doors · exposed timber beams
- 03
Find who wants it
BidNet Direct- What you pull
- Open solicitations and project specs within 100 miles that call for reclaimed wood, doors or fixtures.
- Why it matters
- A buyer with a spec turns salvage from a maybe into a sale. It is also why the owner will listen.
Example2 projects specify reclaimed heart pine flooring · library renovation 40 miles away
- 04
Build the salvage sheet
Your artifact- What you build
- What is likely recoverable, the projects asking for it, and a proposed inspection before removal starts.
- Why it works
- It shows the owner money and less landfill on one page, with a single next step.
ExampleAbout 3,000 sq ft of flooring · 14 doors · 2 interested projects · inspection this week
- 05
Check before you send
Photos can be years old. Inspect before promising anything, and check for lead paint or asbestos, which changes what can be reused.
- 06
Find the owner or demolition contractor in Glider
Glider- Search for
- Property ownerDeveloperDemolition contractor project managerGeneral contractor
- Why them
- The owner controls the materials. The demolition contractor controls the schedule and can make room for salvage.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the owner or demolition contractorEvery line comes from a step above The interior demolition permit for 88 Mill Street was issued October 20.1 The 2019 listing photos show heart pine floors and fourteen original paneled doors.2 Two projects within 50 miles are specifying reclaimed heart pine right now.3 I put what looks recoverable and who wants it on one sheet.4 Can we inspect before removal starts?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It gives the owner a reason to delay the dumpster: real buyers for materials in their own building, found from their own photos.
- First test
- Five demolitions of pre-1940 buildings.
- Success looks like
- Two inspections out of ten demolition permits.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.