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Play 12 · Property and construction

ForBusiness internet and MSPsToThe operations lead

The warehouse opening date is earlier than the connectivity date

A seven-step play for a business-internet provider, network installer or MSP. It starts from City permit portals, stacks Indeed and FCC Broadband Map on top, and ends in a message to the operations lead that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
7

The workflow

  1. TriggerCity permit portalsNew warehouse permits and expected completion
  2. Evidence
  3. Artifact
    What you hand overA connectivity plan for opening day: confirmed options at the address, installation lead times, and a temporary connection to bridge the gap.
  4. Contact
    GliderFinds the operations lead, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A warehouse that opens without working internet cannot run its scanners or its warehouse system. Fiber installs often take longer than a construction schedule assumes, so the opening date is the deadline.

The play in seven steps

  1. 01

    Find warehouses under construction

    City permit portals
    What you pull
    New building permits for warehouses and distribution centers: address, square footage, owner and permit date.
    Why it matters
    A new building at a new address often has no service yet. Fiber has to be ordered months ahead.
    Example

    New warehouse · 2800 Logistics Way · 280,000 sq ft · permit issued March

  2. 02

    Find the opening date and the systems

    Indeed
    What you pull
    The operator's postings for that site: start dates, and any mention of RF scanners, warehouse management software or automation.
    Why it matters
    The start date is the deadline. Scanners and cloud systems mean the building cannot run on a phone hotspot.
    Example

    42 warehouse roles · start June 1 · experience with RF scanners and a cloud WMS required

  3. 03

    Check what service exists at the address

    FCC Broadband Map
    What you pull
    The providers listed at that address or the nearest one, the technology and the maximum speeds offered.
    Why it matters
    If no fiber provider is listed yet, the opening date is at risk. This is the gap you solve.
    Example

    No fiber listed at the address · nearest fiber 0.4 miles · cable up to 300 Mbps

  4. 04

    Build the opening-day plan

    Your artifact
    What you build
    Confirmed options, realistic installation windows, and a temporary fixed wireless or cellular connection that covers the gap.
    Why it works
    It turns a vague risk into a plan the operations lead can approve in one reply.
    Example

    Fiber in 90 to 120 days · temporary 5G link in 10 days · cutover plan

  5. 05

    Check before you send

    The broadband map is self-reported by providers. Call to confirm availability at the exact address before you put numbers in front of the customer.

  6. 06

    Find the operations lead in Glider

    Glider
    Search for
    Operations managerGeneral managerIT directorFacilities manager
    Why them
    The operations lead owns the opening date. IT has to make the scanners work and will feel the risk first.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It connects their own opening date to a risk they may not have checked, and it comes with the fix already scoped.
    First test
    Ten new sites opening within six months.
    Success looks like
    Two site surveys out of ten new warehouses.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.