Play 12 · Property and construction
The warehouse opening date is earlier than the connectivity date
A seven-step play for a business-internet provider, network installer or MSP. It starts from City permit portals, stacks Indeed and FCC Broadband Map on top, and ends in a message to the operations lead that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
City permit portalsNew warehouse permits and expected completion - Evidence
- ArtifactWhat you hand overA connectivity plan for opening day: confirmed options at the address, installation lead times, and a temporary connection to bridge the gap.
- ContactGliderFinds the operations lead, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
A warehouse that opens without working internet cannot run its scanners or its warehouse system. Fiber installs often take longer than a construction schedule assumes, so the opening date is the deadline.
The play in seven steps
- 01
Find warehouses under construction
City permit portals- What you pull
- New building permits for warehouses and distribution centers: address, square footage, owner and permit date.
- Why it matters
- A new building at a new address often has no service yet. Fiber has to be ordered months ahead.
ExampleNew warehouse · 2800 Logistics Way · 280,000 sq ft · permit issued March
- 02
Find the opening date and the systems
Indeed- What you pull
- The operator's postings for that site: start dates, and any mention of RF scanners, warehouse management software or automation.
- Why it matters
- The start date is the deadline. Scanners and cloud systems mean the building cannot run on a phone hotspot.
Example42 warehouse roles · start June 1 · experience with RF scanners and a cloud WMS required
- 03
Check what service exists at the address
FCC Broadband Map- What you pull
- The providers listed at that address or the nearest one, the technology and the maximum speeds offered.
- Why it matters
- If no fiber provider is listed yet, the opening date is at risk. This is the gap you solve.
ExampleNo fiber listed at the address · nearest fiber 0.4 miles · cable up to 300 Mbps
- 04
Build the opening-day plan
Your artifact- What you build
- Confirmed options, realistic installation windows, and a temporary fixed wireless or cellular connection that covers the gap.
- Why it works
- It turns a vague risk into a plan the operations lead can approve in one reply.
ExampleFiber in 90 to 120 days · temporary 5G link in 10 days · cutover plan
- 05
Check before you send
The broadband map is self-reported by providers. Call to confirm availability at the exact address before you put numbers in front of the customer.
- 06
Find the operations lead in Glider
Glider- Search for
- Operations managerGeneral managerIT directorFacilities manager
- Why them
- The operations lead owns the opening date. IT has to make the scanners work and will feel the risk first.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the operations leadEvery line comes from a step above Your hiring page says the Logistics Way warehouse opens June 1 and runs RF scanners on a cloud WMS.2 The FCC map doesn't list fiber at that address yet; the nearest is 0.4 miles away.3 Fiber installs can take 90 days or more, so I put together the confirmed options, install windows and a temporary connection plan.4 Want to see what can be ready for opening day?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It connects their own opening date to a risk they may not have checked, and it comes with the fix already scoped.
- First test
- Ten new sites opening within six months.
- Success looks like
- Two site surveys out of ten new warehouses.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.