Play 03 · Property and construction
The installer disappeared. The equipment didn't
A eight-step play for a commercial HVAC, refrigeration, solar or equipment-service company. It starts from News search, stacks Google Maps, City permit portals and ArcGIS layers on top, and ends in a message to the property manager that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 4
- Steps
- 8
The workflow
- Trigger
News searchClosure announcements for installers - Evidence
- ArtifactWhat you hand overA building-specific equipment packet: the original permit, the install date and equipment, and the service questions the owner should settle.
- ContactGliderFinds the property manager, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
When the company that installed a building's equipment closes, its customers lose the only people who knew what was on the roof. You arrive with that history already rebuilt from public permits.
The play in eight steps
- 01
Catch the closure
News search- What you pull
- Local coverage and announcements of HVAC, refrigeration or solar companies closing, retiring or being acquired: the company, the date and the area it served.
- Why it matters
- A closure leaves hundreds of buildings without the people who installed their equipment, all at once.
ExampleRegional HVAC contractor announces closure after 31 years · Sept 30 · served the metro area
- 02
Confirm it really closed
Google Maps- What you pull
- The company's listing: marked permanently closed, phone status and the date of the last review.
- Why it matters
- One article is not proof. A second source keeps you from writing to buildings whose installer is still answering the phone.
ExampleListing marked permanently closed · last review in August
- 03
Find every building they worked on
City permit portals- What you pull
- Mechanical permits issued to that contractor's license: address, equipment described, tonnage and the date.
- Why it matters
- This is the installation history the owner no longer has anyone to ask about. It also tells you how old each system is.
Example214 permits since 2008 · commercial address on Commerce Dr · 3 rooftop units, 25 tons total · installed 2012
- 04
Find who owns the building now
ArcGIS layers- What you pull
- The parcel record for each address: owner of record, mailing address and building use.
- Why it matters
- Buildings change hands. You need the current owner, not the one who signed the permit.
ExampleOwner: Commerce Drive LLC · office use · 42,000 sq ft
- 05
Build the equipment packet
Your artifact- What you build
- One page per building: the permit, install date, equipment and its expected service life, and the questions to settle about maintenance and warranties.
- Why it works
- It gives the property manager back the institutional memory they lost, before they have to call anyone.
ExamplePermit 2012-4471 · 3 RTUs · 14 years old · filter, coil and warranty questions
- 06
Check before you send
Establish the closure from more than one source, and check whether another company bought the service contracts before you write.
- 07
Find the property manager in Glider
Glider- Search for
- Property managerFacilities managerChief engineerBuilding owner
- Why them
- The property manager has to replace the service contract. The chief engineer is the one who will call when a unit fails.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 08
Send the evidence, then run the first test
To: the property managerEvery line comes from a step above The contractor that installed your rooftop units announced its closure in September,1 and its listing now shows it permanently closed.2 I found the 2012 permit for your building on Commerce Drive: three units, 25 tons, now 14 years old.3 I put the equipment details and the service questions worth settling into one packet.5 Who handles service now? Happy to send it either way.
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It gives them information about their own building they have probably lost. The offer to send it either way makes it a favor, not a pitch.
- First test
- One confirmed closure, twenty commercial installations, five manually verified packets.
- Success looks like
- Five service calls booked out of twenty buildings from one closure.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The four sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.