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Play 39 · Property and construction

ForCommercial HVACToThe facilities director

Smoke days are rising and your filters aren't rated for them

A seven-step play for a commercial HVAC company. It starts from IQAir, stacks City permit portals and Firecrawl on top, and ends in a message to the facilities director that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
7

The workflow

  1. TriggerIQAirLocal smoke days and air quality history
  2. Evidence
  3. Artifact
    What you hand overA filter and ventilation upgrade plan sized to the building, with the grant that can fund it.
  4. Contact
    GliderFinds the facilities director, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

Wildfire smoke days are rising, and older school and office ventilation was not designed for them. When a state grant covers most of an upgrade, the decision gets easy.

The play in seven steps

  1. 01

    Count the smoke days

    IQAir
    What you pull
    Daily air quality history for the district or town: days over AQI 150 this year and last.
    Why it matters
    This is the problem in their own data. The trend tells them it will happen again.
    Example

    9 days over AQI 150 this fall · 2 last year

  2. 02

    See what the buildings filter with

    City permit portals
    What you pull
    Mechanical permits for schools and offices: equipment, filter rating where listed, and the date.
    Why it matters
    Filters below MERV 13 let most smoke particles through. The permit can show the rating without a site visit.
    Example

    Middle school · 2019 air handler permit · MERV 8 filters

  3. 03

    Find the money

    Firecrawl
    What you pull
    State ventilation and filtration grant programs: eligibility, what they cover and the deadline.
    Why it matters
    A grant that pays for most of the work removes the budget objection.
    Example

    State school ventilation program · covers assessment and upgrades · next round closes in March

  4. 04

    Build the upgrade plan

    Your artifact
    What you build
    The filter upgrade and any fan changes the system needs, the cost, and the share the grant covers.
    Why it works
    The facilities director can take one page to the board with the cost already mostly covered.
    Example

    MERV 13 retrofit for 3 air handlers · grant covers about 80% · 2 weeks of work

  5. 05

    Check before you send

    Not every system can run higher-rated filters without fan or coil changes. Say what you would check, and confirm the grant's eligibility for that building type.

  6. 06

    Find the facilities director in Glider

    Glider
    Search for
    Facilities directorDirector of maintenance and operationsBusiness managerSuperintendent
    Why them
    The facilities director owns the equipment. The business manager owns grants and budgets.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It connects a problem they lived through this fall to their own equipment and to money that covers the fix.
    First test
    Five districts with high smoke days and identifiable HVAC permits.
    Success looks like
    Three assessments out of fifteen districts.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.