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Play 35 · Property and construction

ForEnergy retrofit contractorsToThe owner or asset manager

Your building's emissions fine, estimated

A seven-step play for an energy retrofit contractor. It starts from NYC Open Data, stacks Firecrawl and City permit portals on top, and ends in a message to the owner or asset manager that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
7

The workflow

  1. TriggerNYC Open DataBenchmarking filings and building data
  2. Evidence
  3. Artifact
    What you hand overA fine estimate for the 2030 period and the upgrades that remove most of it.
  4. Contact
    GliderFinds the owner or asset manager, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

New York's emissions law turns a building's energy use into an annual fine. Putting a dollar figure on their own building makes it a capital decision instead of a compliance memo.

The play in seven steps

  1. 01

    Pull the building's emissions

    NYC Open Data
    What you pull
    The latest benchmarking filing: floor area, property type, energy use by fuel and total greenhouse gas emissions.
    Why it matters
    This is what the building emits today, filed by the owner. It is the starting point of every calculation.
    Example

    Office · 180,000 sq ft · 1,760 tons CO2e a year · gas boiler

  2. 02

    Find the building's limit

    Firecrawl
    What you pull
    The emissions limit per square foot for that occupancy type in the 2030 period, and the penalty per ton over.
    Why it matters
    The difference between what it emits and what it may emit is the fine. The law sets the price per ton.
    Example

    2030 limit for office: about 1,450 tons for this building · $268 per ton over

  3. 03

    See what's already been upgraded

    City permit portals
    What you pull
    Mechanical permits for the building: boiler, chiller and lighting work, and the dates.
    Why it matters
    A building that has not touched its boiler in 20 years has the biggest and cheapest cuts left.
    Example

    Last boiler permit 2004 · no heat pump or lighting work on file

  4. 04

    Build the estimate

    Your artifact
    What you build
    The yearly fine at current emissions, and the three upgrades that close most of the gap, with rough cost and tons saved.
    Why it works
    An owner can weigh a one-time upgrade against a fine every year. That is the decision you want them to make.
    Example

    About 310 tons over · roughly $83k a year · 3 upgrades cut about 280 tons

  5. 05

    Check before you send

    Benchmarking data can be estimated or wrong. Present it as an estimate from their own filing and confirm the property type and any exemptions.

  6. 06

    Find the owner or asset manager in Glider

    Glider
    Search for
    Asset managerDirector of engineeringOwnerSustainability director
    Why them
    The asset manager weighs capital against fines. Engineering knows the equipment and will scope the work.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It turns a law into a number about their building, from data they filed themselves. The upgrades make the number shrink.
    First test
    Twenty buildings, estimates checked against the city's own calculator.
    Success looks like
    Three energy audits booked out of twenty buildings.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.