Play 33 · Property and construction
Hail hit within two miles of your roof
A seven-step play for a commercial roofer. It starts from NOAA Storm Events, stacks ArcGIS layers and City permit portals on top, and ends in a message to the property manager that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
NOAA Storm EventsHail size, location and date - Evidence
- ArtifactWhat you hand overA building-specific storm report: the nearest hail reports, the roof's permit history and an inspection offer.
- ContactGliderFinds the property manager, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
Hail damage to an old roof often shows up inside months later. A storm report near the building plus a roof that permits show is fifteen years old is a reason to inspect now.
The play in seven steps
- 01
Catch the storm
NOAA Storm Events- What you pull
- Hail reports from the last 30 days: hail size, location, time and the reporting source.
- Why it matters
- Hail over an inch can damage roofing. The size and distance are the facts that make the message credible.
Example1.75 inch hail · Oct 14, 4:20pm · reported 1.8 miles from the industrial park
- 02
Find the large roofs nearby
ArcGIS layers- What you pull
- Parcels within two miles of the reports with commercial buildings over 20,000 sq ft: footprint, owner and use.
- Why it matters
- Large flat roofs are where damage goes unnoticed and where a repair is worth your time.
ExampleWarehouse · 120,000 sq ft footprint · owner Ridge Industrial LLC
- 03
Find how old each roof is
City permit portals- What you pull
- Roofing permits for each address: date and scope.
- Why it matters
- An old roof plus hail is the combination that leaks. A new roof is probably under warranty and not worth the message.
ExampleLast roof replacement permit: 2009 · full tear-off · 17 years old
- 04
Build the storm report
Your artifact- What you build
- A one-page report for the building: a map of the hail reports, the roof's permit history and what to look for.
- Why it works
- It is specific to their building, so it reads like a notice, not an ad.
ExampleMap of 3 reports within 2 miles · roof age 17 years · free inspection with drone photos
- 05
Check before you send
A nearby report is not proof of damage. Offer an inspection, never claim the roof is damaged, and check your state's rules on contacting owners after a storm.
- 06
Find the property manager in Glider
Glider- Search for
- Property managerFacilities managerAsset managerBuilding owner
- Why them
- The property manager schedules inspections. The asset manager cares about the insurance claim window.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the property managerEvery line comes from a step above Hail of 1.75 inches was reported 1.8 miles from your warehouse on October 14.1 City permits show the roof was last replaced in 2009.3 At 120,000 square feet, damage there can go unnoticed for months.2 I put the storm reports and your roof's history in a one-page report.4 Can we inspect before any leak shows up inside?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- Every fact is about their building and can be checked. The ask is an inspection, which costs them nothing and protects a claim.
- First test
- One storm, twenty commercial buildings with old roof permits.
- Success looks like
- Four inspections out of twenty buildings.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.