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Play 33 · Property and construction

ForCommercial roofersToThe property manager

Hail hit within two miles of your roof

A seven-step play for a commercial roofer. It starts from NOAA Storm Events, stacks ArcGIS layers and City permit portals on top, and ends in a message to the property manager that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
7

The workflow

  1. TriggerNOAA Storm EventsHail size, location and date
  2. Evidence
  3. Artifact
    What you hand overA building-specific storm report: the nearest hail reports, the roof's permit history and an inspection offer.
  4. Contact
    GliderFinds the property manager, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

Hail damage to an old roof often shows up inside months later. A storm report near the building plus a roof that permits show is fifteen years old is a reason to inspect now.

The play in seven steps

  1. 01

    Catch the storm

    NOAA Storm Events
    What you pull
    Hail reports from the last 30 days: hail size, location, time and the reporting source.
    Why it matters
    Hail over an inch can damage roofing. The size and distance are the facts that make the message credible.
    Example

    1.75 inch hail · Oct 14, 4:20pm · reported 1.8 miles from the industrial park

  2. 02

    Find the large roofs nearby

    ArcGIS layers
    What you pull
    Parcels within two miles of the reports with commercial buildings over 20,000 sq ft: footprint, owner and use.
    Why it matters
    Large flat roofs are where damage goes unnoticed and where a repair is worth your time.
    Example

    Warehouse · 120,000 sq ft footprint · owner Ridge Industrial LLC

  3. 03

    Find how old each roof is

    City permit portals
    What you pull
    Roofing permits for each address: date and scope.
    Why it matters
    An old roof plus hail is the combination that leaks. A new roof is probably under warranty and not worth the message.
    Example

    Last roof replacement permit: 2009 · full tear-off · 17 years old

  4. 04

    Build the storm report

    Your artifact
    What you build
    A one-page report for the building: a map of the hail reports, the roof's permit history and what to look for.
    Why it works
    It is specific to their building, so it reads like a notice, not an ad.
    Example

    Map of 3 reports within 2 miles · roof age 17 years · free inspection with drone photos

  5. 05

    Check before you send

    A nearby report is not proof of damage. Offer an inspection, never claim the roof is damaged, and check your state's rules on contacting owners after a storm.

  6. 06

    Find the property manager in Glider

    Glider
    Search for
    Property managerFacilities managerAsset managerBuilding owner
    Why them
    The property manager schedules inspections. The asset manager cares about the insurance claim window.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    Every fact is about their building and can be checked. The ask is an inspection, which costs them nothing and protects a claim.
    First test
    One storm, twenty commercial buildings with old roof permits.
    Success looks like
    Four inspections out of twenty buildings.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.