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Play 29 · Health and life sciences

ForPharmacy consultantsToThe pharmacy owner

You lose money on every fill of these twelve drugs

A seven-step play for an independent-pharmacy consultant. It starts from Medicaid NADAC, stacks Firecrawl and NPI Registry on top, and ends in a message to the pharmacy owner that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Health and life sciences
Sources
3
Steps
7

The workflow

  1. TriggerMedicaid NADACAcquisition cost trends by drug
  2. Evidence
  3. Artifact
    What you hand overA list of drugs where cost rose faster than typical reimbursement, plus an appeal template their staff can use.
  4. Contact
    GliderFinds the pharmacy owner, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

Independent pharmacies feel the margin squeeze but rarely see which drugs cause it. Acquisition costs are public, and when they jump while reimbursement stays put, specific fills lose money.

The play in seven steps

  1. 01

    Find drugs whose cost jumped

    Medicaid NADAC
    What you pull
    NADAC prices by drug over the last six months: the drug, strength, and percent change.
    Why it matters
    NADAC tracks what pharmacies actually pay. A sharp rise is a cost every pharmacy is absorbing right now.
    Example

    12 common generics up more than 30% since June · largest: one blood pressure drug up 74%

  2. 02

    Compare with what plans pay

    Firecrawl
    What you pull
    Published reimbursement benchmarks for the same drugs, such as state Medicaid maximum allowable cost lists, and when they last changed.
    Why it matters
    If the benchmark has not moved while cost rose, the pharmacy loses money on every fill. That is the gap you show.
    Example

    State MAC list unchanged since April for 9 of the 12 drugs

  3. 03

    Find independent pharmacies

    NPI Registry
    What you pull
    Pharmacies in the registry with a community pharmacy taxonomy and a single location: name, address, and authorized official.
    Why it matters
    Chains have contracting teams. Independents do not, and the authorized official is often the owner.
    Example

    Single-location pharmacy · owner listed as authorized official · in business since 2009

  4. 04

    Build the list and appeal template

    Your artifact
    What you build
    The drugs, the cost change, the benchmark, and a template appeal for each that staff can fill in and send.
    Why it works
    Appeals are tedious, so most pharmacies skip them. A ready template recovers money this week.
    Example

    12 drugs · cost vs benchmark · 1 appeal template with fields for the claim

  5. 05

    Check before you send

    Contracts differ by pharmacy, so say fills may be underwater, not that they are. Use the latest NADAC week and the latest published benchmark.

  6. 06

    Find the pharmacy owner in Glider

    Glider
    Search for
    OwnerPharmacist in chargePharmacy manager
    Why them
    At an independent, the owner is usually also the pharmacist in charge and sees the margin directly.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It names drugs the owner fills every day and gives them a tool to recover money now, without a sales call.
    First test
    One state, thirty independents, with the drug list checked against current benchmarks.
    Success looks like
    Eight template requests out of fifty pharmacies, and two consulting clients.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.