Play 29 · Health and life sciences
You lose money on every fill of these twelve drugs
A seven-step play for an independent-pharmacy consultant. It starts from Medicaid NADAC, stacks Firecrawl and NPI Registry on top, and ends in a message to the pharmacy owner that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Health and life sciences
- Sources
- 3
- Steps
- 7
The workflow
- TriggerMedicaid NADACAcquisition cost trends by drug
- Evidence
- ArtifactWhat you hand overA list of drugs where cost rose faster than typical reimbursement, plus an appeal template their staff can use.
- ContactGliderFinds the pharmacy owner, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
Independent pharmacies feel the margin squeeze but rarely see which drugs cause it. Acquisition costs are public, and when they jump while reimbursement stays put, specific fills lose money.
The play in seven steps
- 01
Find drugs whose cost jumped
Medicaid NADAC- What you pull
- NADAC prices by drug over the last six months: the drug, strength, and percent change.
- Why it matters
- NADAC tracks what pharmacies actually pay. A sharp rise is a cost every pharmacy is absorbing right now.
Example12 common generics up more than 30% since June · largest: one blood pressure drug up 74%
- 02
Compare with what plans pay
Firecrawl- What you pull
- Published reimbursement benchmarks for the same drugs, such as state Medicaid maximum allowable cost lists, and when they last changed.
- Why it matters
- If the benchmark has not moved while cost rose, the pharmacy loses money on every fill. That is the gap you show.
ExampleState MAC list unchanged since April for 9 of the 12 drugs
- 03
Find independent pharmacies
NPI Registry- What you pull
- Pharmacies in the registry with a community pharmacy taxonomy and a single location: name, address, and authorized official.
- Why it matters
- Chains have contracting teams. Independents do not, and the authorized official is often the owner.
ExampleSingle-location pharmacy · owner listed as authorized official · in business since 2009
- 04
Build the list and appeal template
Your artifact- What you build
- The drugs, the cost change, the benchmark, and a template appeal for each that staff can fill in and send.
- Why it works
- Appeals are tedious, so most pharmacies skip them. A ready template recovers money this week.
Example12 drugs · cost vs benchmark · 1 appeal template with fields for the claim
- 05
Check before you send
Contracts differ by pharmacy, so say fills may be underwater, not that they are. Use the latest NADAC week and the latest published benchmark.
- 06
Find the pharmacy owner in Glider
Glider- Search for
- OwnerPharmacist in chargePharmacy manager
- Why them
- At an independent, the owner is usually also the pharmacist in charge and sees the margin directly.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the pharmacy ownerEvery line comes from a step above NADAC for twelve common generics rose more than 30% since June.1 The state's maximum allowable cost list hasn't moved for nine of them since April.2 If your contracts pay on benchmarks like that, those fills may be underwater. I put the list together with an appeal template your staff can use today.4 Want it?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It names drugs the owner fills every day and gives them a tool to recover money now, without a sales call.
- First test
- One state, thirty independents, with the drug list checked against current benchmarks.
- Success looks like
- Eight template requests out of fifty pharmacies, and two consulting clients.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.