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Play 28 · Health and life sciences

ForReagent suppliersToThe principal investigator

The antibody in your last three papers is discontinued

A seven-step play for a research reagent supplier. It starts from PubMed, stacks Firecrawl, NIH RePORTER and Europe PMC on top, and ends in a message to the principal investigator that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Health and life sciences
Sources
4
Steps
7

The workflow

  1. TriggerPubMedCatalog and clone numbers in methods sections
  2. Evidence
  3. Artifact
    What you hand overA validated equivalent with side-by-side data on the same tissue, and the papers that already use it.
  4. Contact
    GliderFinds the principal investigator, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A lab that built years of work on one antibody clone cannot just switch. When that product is retired, they need a validated replacement before their stock runs out, and few suppliers will tell them.

The play in seven steps

  1. 01

    Find who uses the antibody

    PubMed
    What you pull
    Methods sections that cite a specific catalog number or clone: the paper, the lab, and the application. Europe PMC adds full text for more labs.
    Why it matters
    A lab that used the same clone in three papers depends on it. That is the lab that has to act.
    Example

    Clone X · catalog 1234 · cited in 3 papers from one lab · immunohistochemistry on mouse liver

  2. 02

    Confirm it was discontinued

    Firecrawl
    What you pull
    The supplier's product page and notices: status, the date it was retired, and any suggested alternative.
    Why it matters
    This is the trigger. Labs often learn about it when an order bounces.
    Example

    Discontinued Sept 2026 · supplier suggests a different clone

  3. 03

    Check they have years of work left

    NIH RePORTER
    What you pull
    The PI's active grants: end dates and aims that use the same application.
    Why it matters
    Funding through 2028 means two more years of experiments on that clone. That is the size of the problem.
    Example

    R01 active through 2028 · aim 2 uses the same staining

  4. 04

    Build the replacement pack

    Your artifact
    What you build
    Your equivalent with validation data on the same tissue and application, side by side with the retired product, and papers that already use it.
    Why it works
    A PI won't swap a reagent on a promise. Comparison data on their own tissue type is the only thing that works.
    Example

    Same epitope · IHC on mouse liver · matching staining pattern · cited in 7 papers

  5. 05

    Check before you send

    Only claim equivalence you have data for. If you lack validation on their tissue or application, offer a free test vial instead.

  6. 06

    Find the principal investigator in Glider

    Glider
    Search for
    Principal investigatorLab managerPostdoctoral researcherResearch technician
    Why them
    The PI decides; the lab manager orders and will notice the empty shelf first.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It is about their reagent and their papers, it names a problem they will hit soon, and the ask is a free test, not a purchase.
    First test
    One discontinued reagent, twenty labs with recent citations and active funding.
    Success looks like
    Five test vials sent out of twenty labs, and two orders.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The four sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.