Your device cleared, but nothing pays for it yet

A seven-step play for a medical device reimbursement consultancy. It starts from FDA, stacks Firecrawl and CMS data on top, and ends in a message to the device company's market access lead that is useful before anyone replies.

Deploy in Glider

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category: Health and life sciences
Sources: 3
Steps: 7

The workflow

TriggerFDA510(k) clearances and their predicate devices
Evidence
FirecrawlHow predicate makers tell customers to bill CMS dataPayment rates for those codes
Artifact
What you hand overA coding memo: the codes peers bill under, what Medicare pays for each, and what a dedicated code would require.
Contact
GliderFinds the device company's market access lead, with a verified work email and a phone
Message
Send itFrom your own mailboxes, evidence attached

Why it earns attention

FDA clearance lets a company sell a device; it does not make anyone pay for it. The codes its predicate devices bill under, and what those codes pay, are public and are the first thing a new device company needs.

The play in seven steps

01
Catch new clearances
FDA
What you pull
510(k) decisions: device name, applicant, decision date, product code, and the predicate devices cited.
Why it matters
A new clearance means a company is about to sell, and the predicates tell you which existing devices it most resembles.
Example
Cleared Oct 3 · wearable gait monitor · product code 2 predicates cited
02
See how the predicates get paid
Firecrawl
What you pull
Reimbursement guides and billing pages published by the predicate makers: the CPT and HCPCS codes they point customers to.
Why it matters
Makers publish these to help customers bill. It shows the realistic path for a similar new device.
Example
Predicate A: CPT 95999 (unlisted) · Predicate B: remote monitoring codes 99454 and 99457
03
Price each code
CMS data
What you pull
The Medicare physician fee schedule rate for each code, national and in the company's home region.
Why it matters
This is the revenue the customer's clinic would see per use, which decides whether clinics will buy.
Example
99454: about $47 a month · 99457: about $48 · unlisted codes priced case by case
04
Build the coding memo
Your artifact
What you build
The candidate codes, their rates, the trade-offs of each, and the evidence a dedicated code would need.
Why it works
A founder can take it to their board and their first customers. It is the outline of the engagement you sell.
Example
3 candidate codes · rates by region · 4 evidence gaps for a new code
05
Check before you send
Coding is specific to how the device is used. Present codes as what peers use, not as advice that this device qualifies, and confirm current rates for the year you cite.
06
Find the device company's market access lead in Glider
Glider
Search for
VP market accessHead of reimbursementCEOVP commercial
Why them
Market access owns this problem. At a company that just cleared its first device, that is usually the CEO.
What you get
A work email and a direct phone, with the email verified before it goes into a sequence.
07
Send the evidence, then run the first test
To: the device company's market access leadEvery line comes from a step above
Your gait monitor's 510(k) cleared October 3.¹ Your two predicates point customers to an unlisted code and to the remote monitoring codes.² Medicare pays roughly $47 and $48 a month for the monitoring codes, while unlisted codes are priced case by case.³ I put the candidate codes, their rates and the evidence a dedicated code would need into a short memo.⁴ Want it?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
Why it works
It answers the question every newly cleared company is asking, how will customers get paid, with numbers from their own predicates.
First test
Ten recent clearances in one specialty.
Success looks like
Three memo requests out of fifteen new clearances, and one paid strategy project.