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Play 27 · Health and life sciences

ForLab equipment resellersToThe principal investigator

Your new grant names equipment you don't have

A seven-step play for a lab equipment reseller. It starts from NIH RePORTER, stacks PubMed and Firecrawl on top, and ends in a message to the principal investigator that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Health and life sciences
Sources
3
Steps
7

The workflow

  1. TriggerNIH RePORTERNew awards: PI, institution, aims and amount
  2. Evidence
  3. Artifact
    What you hand overA quote sized to the funded aims, compared against what the lab spends waiting for and renting the core's instrument.
  4. Contact
    GliderFinds the principal investigator, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A new grant is money with a plan attached. When the plan depends on an instrument the lab borrows from a busy core facility, the case for buying one writes itself.

The play in seven steps

  1. 01

    Catch new awards

    NIH RePORTER
    What you pull
    Newly funded projects: PI, institution, start date, total amount and the specific aims in the abstract.
    Why it matters
    The aims say what work the lab will do for five years. The money is already there.
    Example

    R01 · started Sept 1 · $2.4M over 5 years · aims rely on single-cell RNA sequencing

  2. 02

    See what instruments they use

    PubMed
    What you pull
    The PI's recent papers, methods sections only: instruments, and whether they credit a core facility.
    Why it matters
    If the lab borrows the instrument from a core, it does not own one. The papers prove it.
    Example

    3 recent papers · all list the institution's genomics core · same sequencer each time

  3. 03

    Measure the wait

    Firecrawl
    What you pull
    The core facility's pages: booking lead time, hourly or per-run rates, and priority rules.
    Why it matters
    A long wait and a per-run fee are the cost of not owning one. That is the comparison the PI will make.
    Example

    Core lists a 5-week booking wait · $1,100 per run · internal rate

  4. 04

    Build the quote

    Your artifact
    What you build
    A quote for an instrument sized to the aims, with the core's cost and wait over the grant period next to it.
    Why it works
    The PI can take one page to their department chair to justify the purchase out of the grant.
    Example

    Benchtop unit · $185k · pays back against core fees in about 3 years · no wait

  5. 05

    Check before you send

    Some institutions require core use or central purchasing. Check the grant's equipment budget and the institution's rules before quoting.

  6. 06

    Find the principal investigator in Glider

    Glider
    Search for
    Principal investigatorLab managerDepartment administratorCore facility director
    Why them
    The PI controls the grant budget. The lab manager books the core and feels the wait every week.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It shows you read their aims and their papers, and it makes the case in the terms a PI uses: time to data and grant dollars.
    First test
    Fifteen new awards whose aims name a technique the PI previously outsourced.
    Success looks like
    Three demos out of twenty new awards.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.