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Play 40 · Property and construction

ForCommercial real estate brokersToThe founder or operations lead

At this hiring pace you'll run out of office by spring

A seven-step play for a commercial real estate broker. It starts from SEC EDGAR, stacks Indeed and LoopNet on top, and ends in a message to the founder or operations lead that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Property and construction
Sources
3
Steps
7

The workflow

  1. TriggerSEC EDGARForm D filings: amount raised and date
  2. Evidence
  3. Artifact
    What you hand overA space forecast from the hiring plan and a shortlist of spaces that fit it, with terms.
  4. Contact
    GliderFinds the founder or operations lead, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A company that just raised and is hiring fast will run out of desks before it starts looking for space. A forecast built from its own hiring plan arrives before any other broker.

The play in seven steps

  1. 01

    Catch the raise

    SEC EDGAR
    What you pull
    New Form D filings: company, amount raised, date and the address of the principal office.
    Why it matters
    Fresh money gets spent on people, and people need desks. The office address tells you where.
    Example

    Form D · $12M raised · filed Oct 8 · Austin office

  2. 02

    Measure the hiring pace

    Indeed
    What you pull
    The company's open roles at that office, and how many were posted in the last 60 days.
    Why it matters
    Open roles become headcount in about three months. That is the growth you forecast space from.
    Example

    18 open roles in Austin · 11 posted in the last 60 days

  3. 03

    Find space that fits

    LoopNet
    What you pull
    Sublets and direct listings near their current office sized for their headcount in a year: size, term, price and availability.
    Why it matters
    Sublets fit fast-growing companies with short horizons. Having options ready makes the forecast actionable.
    Example

    5 sublets of 8,000 to 12,000 sq ft within 2 miles · 2 to 4 year terms · available now

  4. 04

    Build the space forecast

    Your artifact
    What you build
    Today's estimated headcount and space, the headcount after hiring, when they run out, and the shortlist with terms.
    Why it works
    The founder sees the date they will run out and the options on one page, months before it becomes urgent.
    Example

    About 45 people today · about 65 by spring · current suite fits 50 · 5 options

  5. 05

    Check before you send

    Current headcount and suite size are estimates. Say so, and ask rather than assert. Some companies hire remotely even when postings name a city.

  6. 06

    Find the founder or operations lead in Glider

    Glider
    Search for
    COOHead of operationsFounderHead of people
    Why them
    At a growing company, operations owns space. The founder signs a lease, and the head of people knows the hiring plan.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It turns their own hiring plan into a date they had not calculated, and arrives with options instead of a request for a meeting.
    First test
    Fifteen recent raises with ten or more open roles in one city.
    Success looks like
    Two tours out of fifteen recently funded companies.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.