Play 40 · Property and construction
At this hiring pace you'll run out of office by spring
A seven-step play for a commercial real estate broker. It starts from SEC EDGAR, stacks Indeed and LoopNet on top, and ends in a message to the founder or operations lead that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Property and construction
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
SEC EDGARForm D filings: amount raised and date - Evidence
- ArtifactWhat you hand overA space forecast from the hiring plan and a shortlist of spaces that fit it, with terms.
- ContactGliderFinds the founder or operations lead, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
A company that just raised and is hiring fast will run out of desks before it starts looking for space. A forecast built from its own hiring plan arrives before any other broker.
The play in seven steps
- 01
Catch the raise
SEC EDGAR- What you pull
- New Form D filings: company, amount raised, date and the address of the principal office.
- Why it matters
- Fresh money gets spent on people, and people need desks. The office address tells you where.
ExampleForm D · $12M raised · filed Oct 8 · Austin office
- 02
Measure the hiring pace
Indeed- What you pull
- The company's open roles at that office, and how many were posted in the last 60 days.
- Why it matters
- Open roles become headcount in about three months. That is the growth you forecast space from.
Example18 open roles in Austin · 11 posted in the last 60 days
- 03
Find space that fits
LoopNet- What you pull
- Sublets and direct listings near their current office sized for their headcount in a year: size, term, price and availability.
- Why it matters
- Sublets fit fast-growing companies with short horizons. Having options ready makes the forecast actionable.
Example5 sublets of 8,000 to 12,000 sq ft within 2 miles · 2 to 4 year terms · available now
- 04
Build the space forecast
Your artifact- What you build
- Today's estimated headcount and space, the headcount after hiring, when they run out, and the shortlist with terms.
- Why it works
- The founder sees the date they will run out and the options on one page, months before it becomes urgent.
ExampleAbout 45 people today · about 65 by spring · current suite fits 50 · 5 options
- 05
Check before you send
Current headcount and suite size are estimates. Say so, and ask rather than assert. Some companies hire remotely even when postings name a city.
- 06
Find the founder or operations lead in Glider
Glider- Search for
- COOHead of operationsFounderHead of people
- Why them
- At a growing company, operations owns space. The founder signs a lease, and the head of people knows the hiring plan.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the founder or operations leadEvery line comes from a step above Congratulations on the $12M round in October.1 With 18 open roles in Austin, at your current pace you'll be around 65 people by spring.2 That likely outgrows your current suite. I found five sublets within two miles that fit that headcount, with terms.3 I put the forecast and the options on one page.4 Worth a look before you're short on desks?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It turns their own hiring plan into a date they had not calculated, and arrives with options instead of a request for a meeting.
- First test
- Fifteen recent raises with ten or more open roles in one city.
- Success looks like
- Two tours out of fifteen recently funded companies.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.