Travel sites sell your room cheaper than you do

The workflow

1. TriggerTrip.comRoom rates by date on Trip.com
2. Evidence
   AgodaRoom rates by date on AgodaFirecrawlThe hotel's own website rates
3. Artifact
   What you hand overA parity report with dates, rates and screenshots.
4. Contact
   GliderFinds the hotel's revenue manager, with a verified work email and a phone
5. Message
   Send itFrom your own mailboxes, evidence attached

The play in seven steps

1. 01

   Check rates on the travel sites

   Trip.com

   What you pull

   Rates for the hotel's main room types for the next 30 nights.

   Why it matters

   This is where the undercut shows up. The dates make it specific.

   Example

   King room · 30 nights checked · rates captured with screenshots

2. 02

   Check a second site

   Agoda

   What you pull

   The same rates on Agoda.

   Why it matters

   If two sites undercut, the problem is in the hotel's distribution, not one partner.

   Example

   Agoda below direct on 4 nights

3. 03

   Check the hotel's own site

   Firecrawl

   What you pull

   The same room and dates on the hotel's booking engine.

   Why it matters

   The comparison is the point. Lower rates elsewhere mean guests book there and the hotel pays commission.

   Example

   Direct rate higher on 9 of 30 nights · by up to $41

4. 04

   Build the parity report

   Your artifact

   What you build

   The nights, the rates on each site, and the screenshots.

   Why it works

   The revenue manager can act on it the same day.

   Example

   9 nights · up to $41 difference · screenshots dated

5. 05

   Check before you send

   Compare the same room, the same dates, and the same conditions: refundable against refundable, with taxes included on both sides.

6. 06

   Find the hotel's revenue manager in Glider

   Glider

   Search for

   Revenue managerDirector of salesGeneral managerDirector of ecommerce

   Why them

   The revenue manager owns rates and distribution. The general manager sees commission costs.

   What you get

   A work email and a direct phone, with the email verified before it goes into a sequence.

7. 07

   Send the evidence, then run the first test

   On nine of the next thirty nights, Trip.com sells your king room for less than your own website, by up to $41.¹ Agoda does the same on four nights.² I captured your direct rates for the same dates and conditions,³ and put the dates, rates and screenshots in one report.⁴ Want it?

   • Facts from the data (the number is the step)
   • What you built for them
   • One small ask

   Why it works

   It shows exactly where the hotel is paying commission it didn't need to, with evidence they can check in a minute.

   First test

   Twenty independent hotels in one city.

   Success looks like

   Three demos out of twenty hotels.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

Trip.comHotel rates by date1 playAgodaHotel rates by date2 playsFirecrawlAny website as clean text or structured fields28 plays

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