Twelve sellers are under your minimum price

The workflow

1. TriggerGoogle ShoppingOffers and prices across sellers
2. Evidence
   AmazonSellers and pricesWalmartMarketplace sellers and pricesFirecrawlThe brand's price policy and authorized resellers
3. Artifact
   What you hand overA violation report: each listing, its price, the seller, a screenshot and whether the seller is authorized.
4. Contact
   GliderFinds the brand's ecommerce lead, with a verified work email and a phone
5. Message
   Send itFrom your own mailboxes, evidence attached

The play in seven steps

1. 01

   Find the low prices

   Google Shopping

   What you pull

   All offers for the brand's top products: seller, price and the date seen.

   Why it matters

   This is the widest view of who sells the product and at what price.

   Example

   Blender · 34 offers · 12 below $79

2. 02

   Check the marketplaces

   Amazon

   What you pull

   Sellers offering the same products on Amazon and their prices. Walmart Marketplace adds more.

   Why it matters

   Marketplace sellers are often the ones breaking the policy, and their identities are listed.

   Example

   5 Amazon sellers below the minimum · lowest $64

3. 03

   Find the policy and the authorized list

   Firecrawl

   What you pull

   The brand's published minimum price policy and its authorized reseller list.

   Why it matters

   Unauthorized sellers are a different problem from authorized ones breaking the policy. The brand needs both lists.

   Example

   Minimum $79 · 22 authorized resellers listed

4. 04

   Build the violation report

   Your artifact

   What you build

   Each listing with price, seller, screenshot, date and authorized status.

   Why it works

   It is exactly what the ecommerce lead needs to send notices, ready this week.

   Example

   12 violations · 4 unauthorized sellers · screenshots dated

5. 05

   Check before you send

   Prices change by the hour. Capture dated screenshots and recheck before you send.

6. 06

   Find the brand's ecommerce lead in Glider

   Glider

   Search for

   Head of ecommerceChannel managerVP salesBrand protection manager

   Why them

   The ecommerce lead hears from angry retailers about low prices. They need evidence to act.

   What you get

   A work email and a direct phone, with the email verified before it goes into a sequence.

7. 07

   Send the evidence, then run the first test

   Twelve sellers listed your blender below your $79 minimum this week,¹ five of them on Amazon, as low as $64.² Four aren't on your authorized list.³ Here are the listings, screenshots and seller details in one report.⁴ Want us to send the notices?

   • Facts from the data (the number is the step)
   • What you built for them
   • One small ask

   Why it works

   It brings the evidence they would otherwise collect by hand, about their own policy, this week.

   First test

   Ten brands with a published MAP policy.

   Success looks like

   Two monitoring contracts out of fifteen brands.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The four sources this play names. Each links to the other plays that use it.

Google ShoppingOffers and prices across sellers1 playAmazonListings, sellers, prices and reviews5 playsWalmartListings, prices and sellers3 playsFirecrawlAny website as clean text or structured fields28 plays

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