Your retailer is still listing the recalled product

The workflow

1. TriggerCPSC recallsRecalls by product and model
2. Evidence
   AmazonLive listings of the recalled modelWalmartLive listingsTargetLive listingsHome DepotLive listings
3. Artifact
   What you hand overA list of the retailer's live listings for the recalled model, and a compliant replacement with price and availability.
4. Contact
   GliderFinds the retail category buyer, with a verified work email and a phone
5. Message
   Send itFrom your own mailboxes, evidence attached

The play in six steps

1. 01

   Catch the recall

   CPSC recalls

   What you pull

   New recalls in your category: product, model numbers, hazard and date.

   Why it matters

   A recall means every retailer has to pull the product. The model numbers let you find it.

   Example

   Space heater recall · 3 model numbers · fire hazard · announced last week

2. 02

   Find it still for sale

   Home Depot

   What you pull

   Live product pages for the recalled models on each retailer's site: URL, price and whether it can be bought. The same check runs on Amazon, Walmart and Target.

   Why it matters

   A recalled product still on sale is the retailer's problem and the reason they will read the message.

   Example

   3 product pages still live · add to cart works

3. 03

   Build the replacement offer

   Your artifact

   What you build

   The live listings, and your compliant replacement at the same price point with certifications and lead time.

   Why it works

   The buyer has to remove the product and fill the gap. You solve both.

   Example

   Compliant heater · same price point · certified · ships in 10 days

4. 04

   Check before you send

   Match model numbers exactly. Recheck that the listings are live the day you send, and speak to facts, not to blame.

5. 05

   Find the retail category buyer in Glider

   Glider

   Search for

   Category buyerMerchandising managerProduct safety managerVendor manager

   Why them

   The buyer owns the category and its shelf. Product safety needs to know about live listings immediately.

   What you get

   A work email and a direct phone, with the email verified before it goes into a sequence.

6. 06

   Send the evidence, then run the first test

   The space heater recalled last week¹ is still live on three of your product pages, and add to cart works.² Here are the listings, and a compliant replacement at the same price point that ships in ten days.³ Want the specs?

   • Facts from the data (the number is the step)
   • What you built for them
   • One small ask

   Why it works

   It flags a real problem on their own site and fills the gap it leaves, in four lines.

   First test

   One recall, every retailer still listing it.

   Success looks like

   One new vendor setup out of ten retailers.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The five sources this play names. Each links to the other plays that use it.

CPSC recallsConsumer product recalls by model1 playAmazonListings, sellers, prices and reviews5 playsWalmartListings, prices and sellers3 playsTargetListings and availability1 playHome DepotListings, prices and specifications1 play

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