All plays

Play 02 · Commerce and creators

ForEcommerce brandsToThe creator

Your most successful video is sending people to an unavailable product

A seven-step play for an ecommerce brand recruiting creators and affiliate partners. It starts from YouTube, stacks Shopify stores, Influencers.club, TikTok and Amazon on top, and ends in a message to the creator that is useful before anyone replies.

Deploy in Glider

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Commerce and creators
Sources
5
Steps
7

The workflow

  1. TriggerYouTubeVideos and comments asking where to buy
  2. Evidence
    Shopify storesWhether the linked product is in stockInfluencers.clubThe creator's contact route and existing partnershipsTikTokThe same signal on short videosAmazonRetailer availability of the same item
  3. Artifact
    What you hand overA side-by-side of the sold-out product and yours on the features the creator praised, with a sample and an affiliate offer.
  4. Contact
    GliderFinds the creator, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A creator whose popular video links to a sold-out product is losing commission on every click, and their audience is still asking where to buy. A product that matches what they praised gives both a next step.

The play in seven steps

  1. 01

    Find videos people are still buying from

    YouTube
    What you pull
    Recent videos in your category with recent comments asking where to buy or whether it is still available, plus the linked product. TikTok shows the same on short videos.
    Why it matters
    Comments asking where to buy are demand that has nowhere to go. The video tells you what the creator liked.
    Example

    Japan travel video · 410k views · 23 comments this month asking for the backpack link

  2. 02

    Confirm the product is sold out

    Shopify stores
    What you pull
    The linked product page: stock status for the colors and sizes shown in the video.
    Why it matters
    This is the gap. Every click on that link earns the creator nothing.
    Example

    Both colors shown are sold out · no restock date

  3. 03

    Check the creator's partnerships

    Influencers.club
    What you pull
    The creator's profile: contact route, audience size, and any brand they already promote in your category.
    Why it matters
    You need a way to reach them and to know whether they are tied to a competitor.
    Example

    320k subscribers · business email listed · no current bag sponsor

  4. 04

    Build the comparison

    Your artifact
    What you build
    Your product against the sold-out one on the exact features they praised in the video, availability, and an affiliate offer.
    Why it works
    Creators protect their audience. Matching what they said they liked makes it safe to recommend.
    Example

    Carry-on size match · same laptop sleeve · in stock in 3 colors · 15% commission

  5. 05

    Check before you send

    Watch the video and confirm every feature the creator praised. If your product does not match one, say so.

  6. 06

    Find the creator in Glider

    Glider
    Search for
    CreatorTalent managerBrand partnerships lead
    Why them
    The creator decides what they recommend. Larger creators route deals through a manager.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It shows you watched their video and saw the gap. The ask is a free sample, and the commission is money they are currently losing.
    First test
    Ten creators with recent purchase questions and a verified stockout.
    Success looks like
    Four samples accepted out of ten creators, and two links updated.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The five sources this play names. Each links to the other plays that use it.

YouTubeVideos, descriptions, comments and transcripts3 playsShopify storesStore catalogs, variants and stock status3 playsInfluencers.clubCreator profiles and contact routes1 playTikTokVideos, comments and product mentions1 playAmazonListings, sellers, prices and reviews5 plays
Play 57Commerce and creatorsForBrand protection servicesToThe brand's ecommerce leadTwelve sellers are under your minimum price4 sources · 7 stepsPlay 58Commerce and creatorsForAffiliate networksToThe creatorYour best videos link to programs that shut down3 sources · 7 stepsPlay 60Commerce and creatorsForProduct manufacturersToThe retail category buyerYour retailer is still listing the recalled product5 sources · 6 steps
All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.

Deploy in Glider Browse all plays