Play 45 · Trade, logistics and hardware
Your unsafe-driving score is above the intervention line
A six-step play for a fleet safety training or dashcam company. It starts from FMCSA SAFER, stacks Indeed on top, and ends in a message to the safety or operations manager that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Trade, logistics and hardware
- Sources
- 2
- Steps
- 6
The workflow
- Trigger
FMCSA SAFERSafety scores, percentiles and violations - Evidence
- ArtifactWhat you hand overA violation breakdown and a 90-day plan aimed at the next insurance renewal.
- ContactGliderFinds the safety or operations manager, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
A carrier above FMCSA's intervention threshold faces more inspections, possible audits and higher insurance premiums. A violation breakdown and a plan timed to renewal turns the score into a project.
The play in six steps
- 01
Find carriers over the threshold
FMCSA SAFER- What you pull
- Safety measurement data: the Unsafe Driving percentile, the intervention threshold for that carrier type, and the violations behind the score.
- Why it matters
- Over the threshold means more scrutiny. The violation types tell you what to fix.
ExampleUnsafe Driving at the 78th percentile · threshold 65% · 31 speeding and 9 lane violations in 24 months
- 02
See if the problem is growing
Indeed- What you pull
- The carrier's open driver postings: count and requirements.
- Why it matters
- Hiring new drivers fast is when habits get worse. It also means training has to start now.
Example9 driver openings · 1 year experience required
- 03
Build the 90-day plan
Your artifact- What you build
- The violations by type and by when they drop off, the training or camera program that targets them, and the expected score at renewal.
- Why it works
- It gives the safety manager something to show the insurer at renewal.
Example70% of points from speeding · coaching plus cameras · aim to drop below threshold by renewal
- 04
Check before you send
Scores update monthly and some carriers have data under review. Use the latest snapshot and speak to measures, not about the carrier being unsafe.
- 05
Find the safety or operations manager in Glider
Glider- Search for
- Safety managerDirector of safetyOperations managerOwner
- Why them
- The safety manager owns the score and faces the insurer. At smaller carriers that is the owner.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 06
Send the evidence, then run the first test
To: the safety or operations managerEvery line comes from a step above Your Unsafe Driving score is at the 78th percentile, above FMCSA's 65% intervention threshold, and most of it is speeding.1 You're also hiring nine drivers.2 I broke down the violations by type and when they age off, and drafted a 90-day plan aimed at your next insurance renewal.3 Want it?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It uses their own public score and turns it into a plan with a date that matters: renewal.
- First test
- Thirty carriers above threshold that are actively hiring.
- Success looks like
- Three program pilots out of twenty carriers.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The two sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.