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Play 45 · Trade, logistics and hardware

ForFleet safety vendorsToThe safety or operations manager

Your unsafe-driving score is above the intervention line

A six-step play for a fleet safety training or dashcam company. It starts from FMCSA SAFER, stacks Indeed on top, and ends in a message to the safety or operations manager that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Trade, logistics and hardware
Sources
2
Steps
6

The workflow

  1. TriggerFMCSA SAFERSafety scores, percentiles and violations
  2. Evidence
  3. Artifact
    What you hand overA violation breakdown and a 90-day plan aimed at the next insurance renewal.
  4. Contact
    GliderFinds the safety or operations manager, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A carrier above FMCSA's intervention threshold faces more inspections, possible audits and higher insurance premiums. A violation breakdown and a plan timed to renewal turns the score into a project.

The play in six steps

  1. 01

    Find carriers over the threshold

    FMCSA SAFER
    What you pull
    Safety measurement data: the Unsafe Driving percentile, the intervention threshold for that carrier type, and the violations behind the score.
    Why it matters
    Over the threshold means more scrutiny. The violation types tell you what to fix.
    Example

    Unsafe Driving at the 78th percentile · threshold 65% · 31 speeding and 9 lane violations in 24 months

  2. 02

    See if the problem is growing

    Indeed
    What you pull
    The carrier's open driver postings: count and requirements.
    Why it matters
    Hiring new drivers fast is when habits get worse. It also means training has to start now.
    Example

    9 driver openings · 1 year experience required

  3. 03

    Build the 90-day plan

    Your artifact
    What you build
    The violations by type and by when they drop off, the training or camera program that targets them, and the expected score at renewal.
    Why it works
    It gives the safety manager something to show the insurer at renewal.
    Example

    70% of points from speeding · coaching plus cameras · aim to drop below threshold by renewal

  4. 04

    Check before you send

    Scores update monthly and some carriers have data under review. Use the latest snapshot and speak to measures, not about the carrier being unsafe.

  5. 05

    Find the safety or operations manager in Glider

    Glider
    Search for
    Safety managerDirector of safetyOperations managerOwner
    Why them
    The safety manager owns the score and faces the insurer. At smaller carriers that is the owner.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  6. 06

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It uses their own public score and turns it into a plan with a date that matters: renewal.
    First test
    Thirty carriers above threshold that are actively hiring.
    Success looks like
    Three program pilots out of twenty carriers.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The two sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.