Play 44 · Trade, logistics and hardware
Your operating authority went active three weeks ago
A six-step play for a freight factoring company. It starts from FMCSA SAFER, stacks Firecrawl on top, and ends in a message to the new carrier that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Trade, logistics and hardware
- Sources
- 2
- Steps
- 6
The workflow
- Trigger
FMCSA SAFERNew authorities: equipment, home base and start date - Evidence
- ArtifactWhat you hand overA starter lane sheet: brokers that load their equipment out of their home county, typical rates and pay terms.
- ContactGliderFinds the new carrier, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
A new trucking company has two problems: finding loads, and waiting 30 to 45 days to get paid. A lane sheet for its home area plus a way to get paid on delivery solves both.
The play in six steps
- 01
Find new carriers
FMCSA SAFER- What you pull
- Operating authorities granted in the last 30 days: company, MC number, home address, power units and cargo type.
- Why it matters
- A new carrier is looking for its first loads and its first cash. It is also not committed to a factoring company yet.
ExampleAuthority active Oct 15 · Fresno CA · 2 power units · refrigerated food
- 02
Find loads for that equipment
Firecrawl- What you pull
- Published market reports and broker pages for reefer loads out of that county: typical rates per mile and payment terms.
- Why it matters
- This is the answer to their first question. It shows you know their market.
ExampleReefer out of Fresno · about $2.90 a mile last month · 12 brokers loading regularly · pay in 30 to 45 days
- 03
Build the lane sheet
Your artifact- What you build
- The brokers that load reefers in their area, typical rates and pay terms, and what factoring would put in their account on delivery.
- Why it works
- It gives them loads and cash flow in one document, which is everything a new carrier needs.
Example12 brokers · pay terms · factoring at 2.5% pays the day you deliver
- 04
Check before you send
Rates move weekly. Date every number, and check that the carrier's authority is still active and that they have insurance on file.
- 05
Find the new carrier in Glider
Glider- Search for
- OwnerOwner-operatorDispatcher
- Why them
- A two-truck carrier is run by the owner, who often drives one of them.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 06
Send the evidence, then run the first test
To: the new carrierEvery line comes from a step above Your MC number went active October 15 with two reefers out of Fresno.1 Reefer loads out of Fresno paid about $2.90 a mile last month, and most brokers pay in 30 to 45 days.2 I put together the twelve brokers that load reefers in your county, their pay terms, and what factoring would put in your account the day you deliver.3 Want the sheet?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It answers a new carrier's two most urgent questions, where are the loads and when do I get paid, before asking for anything.
- First test
- Fifty new authorities in one equipment type.
- Success looks like
- Four factoring signups out of thirty new authorities.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The two sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.