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Play 55 · Software, web and AI

ForB2B software and agenciesToThe podcast guest

You described the problem on a podcast

A six-step play for a B2B software company or agency. It starts from YouTube, stacks Firecrawl on top, and ends in a message to the podcast guest that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Software, web and AI
Sources
2
Steps
6

The workflow

  1. TriggerYouTubeEpisode transcripts
  2. Evidence
  3. Artifact
    What you hand overA worked solution to the exact problem the guest described, in their terms.
  4. Contact
    GliderFinds the podcast guest, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

When someone describes a problem on a podcast, they have already said what hurts and in what words. A solution to that exact problem, built from what they said, is hard to ignore.

The play in six steps

  1. 01

    Find the problem in their words

    YouTube
    What you pull
    Episode transcripts where a guest describes a problem in your area: the quote, the timestamp and the episode date.
    Why it matters
    Their own words are the most persuasive thing you can quote back. The timestamp makes it checkable.
    Example

    "Onboarding takes three weeks because every customer sends data in a different spreadsheet" · 24:10

  2. 02

    Understand their business

    Firecrawl
    What you pull
    The guest's company site: product, customers and the formats or tools they mention.
    Why it matters
    It tells you what a working solution has to look like for them, not for a generic customer.
    Example

    B2B logistics software · customers send CSV, Excel and an ERP export

  3. 03

    Build the solution

    Your artifact
    What you build
    A working version of the fix for the three formats they mentioned, using sample files.
    Why it works
    It shows instead of tells. The guest sees their problem solved in a demo.
    Example

    Importer for 3 formats · maps columns automatically · 2-minute demo

  4. 04

    Check before you send

    Quote them exactly and link the timestamp. Don't reach out about a problem they said they already solved later in the episode.

  5. 05

    Find the podcast guest in Glider

    Glider
    Search for
    The guestHead of customer successVP operationsCTO
    Why them
    The guest owns the problem they described. Customer success runs onboarding day to day.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  6. 06

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It quotes them, solves the thing they said hurts, and asks for one file, not a meeting.
    First test
    Twenty guest quotes describing a problem the product solves.
    Success looks like
    Three trials out of ten guests.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The two sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.