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Play 20 · Public records

ForPrivacy compliance firmsToThe privacy or legal lead

Your privacy policy claims a certification you no longer hold

A seven-step play for a privacy compliance firm. It starts from Data Privacy Framework, stacks Firecrawl and Wayback Machine on top, and ends in a message to the privacy or legal lead that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Public records
Sources
3
Steps
7

The workflow

  1. TriggerData Privacy FrameworkFramework participants marked inactive, with the date
  2. Evidence
  3. Artifact
    What you hand overA gap memo: the exact sentence in the policy, the inactive record and date, and the two ways to fix it.
  4. Contact
    GliderFinds the privacy or legal lead, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

Claiming a Data Privacy Framework certification you no longer hold is the kind of statement the FTC has brought cases over. The fix is a renewal or one sentence, and you have already found the sentence.

The play in seven steps

  1. 01

    Find lapsed certifications

    Data Privacy Framework
    What you pull
    Organizations on the Commerce Department list with an inactive status: name, the date it went inactive and the frameworks covered.
    Why it matters
    Inactive means they missed the annual recertification. Many companies don't notice because nothing breaks right away.
    Example

    Status: inactive since May 2026 · EU-US DPF and UK Extension

  2. 02

    Read their live privacy policy

    Firecrawl
    What you pull
    The current privacy policy text, searched for any claim of participation in the framework.
    Why it matters
    The record alone is not the problem. The problem is the public claim, and you can quote it word for word.
    Example

    "We participate in and comply with the EU-US Data Privacy Framework." · section 9

  3. 03

    Check the claim stayed up after the lapse

    Wayback Machine
    What you pull
    Archived copies of the policy before and after the lapse date.
    Why it matters
    It shows the claim has been live through the gap, not just updated yesterday. It also shows when they last touched the policy.
    Example

    Same sentence in captures from March, July and October · policy last changed January

  4. 04

    Build the gap memo

    Your artifact
    What you build
    The sentence, the record, the dates, and two fixes: recertify, or reword the policy until they do.
    Why it works
    Legal can act on it in a day. It reads as help, not as a threat.
    Example

    1 sentence · inactive 6 months · fix A: recertify · fix B: reword section 9

  5. 05

    Check before you send

    Check the live list the day you send: recertification can land late. Keep the tone neutral, never imply a complaint has been or will be filed.

  6. 06

    Find the privacy or legal lead in Glider

    Glider
    Search for
    Privacy counselGeneral counselData protection officerHead of compliance
    Why them
    They own the policy and the certification. A gap they find themselves is a problem; one handed to them with a fix is a favor.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It points to one sentence on their own site and one public record that disagree. The fix is clear, and the sender has already done the reading.
    First test
    Fifty inactive participants whose live policy still names the framework.
    Success looks like
    Four replies out of twenty, and one recertification engagement.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.