All plays

Play 01 · Public records

ForSpecialty subcontractorsToThe prime's subcontracts manager

Your next customer just won a contract they can't fulfill alone

A seven-step play for a regional security installer, commercial electrician or specialist subcontractor. It starts from USAspending, stacks SAM.gov and Firecrawl on top, and ends in a message to the prime's subcontracts manager that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Public records
Sources
3
Steps
7

The workflow

  1. TriggerUSAspendingFresh awards in your territory: winner, site, value, start date
  2. Evidence
  3. Artifact
    What you hand overA one-page capability sheet that maps your license, crews and past jobs to the scope section you would deliver.
  4. Contact
    GliderFinds the prime's subcontracts manager, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A prime that just won work far from home has to find local trades fast, and its subcontracting goals are written into the award. You arrive already matched to the exact section of the scope you can deliver.

The play in seven steps

  1. 01

    Find fresh awards in your territory

    USAspending
    What you pull
    Contract awards from the last 60 days whose place of performance is within your service radius: the winning company, the site, the award value, the industry code and the start date.
    Why it matters
    An award is funded work with a start date. The winner has to staff it, and a prime based in another state rarely has your trade on the ground nearby.
    Example

    VA medical center, Tucson AZ · $18.4M · facility security upgrades · prime based in Virginia · work starts March 2027

  2. 02

    Read the scope for your trade

    SAM.gov
    What you pull
    The solicitation and its attachments: the statement-of-work sections that mention your trade, the quantities, and the small-business subcontracting goal if one is published.
    Why it matters
    This tells you exactly which piece of the job you can own, in the prime's own words, and whether they need small-business subs to hit a target.
    Example

    SOW 3.4: access control across 14 buildings, 220 card readers · small-business subcontracting goal 30%

  3. 03

    Check whether the prime does that work locally

    Firecrawl
    What you pull
    The prime's website: office locations, service lines, and any mention of low-voltage, security or your trade.
    Why it matters
    No office nearby and no division for your trade means they will be buying it from someone. That someone can be you.
    Example

    Offices in VA, MD and TX · services: general construction, HVAC · no low-voltage or security division listed

  4. 04

    Build the capability sheet

    Your artifact
    What you build
    One page that puts your license number, crew size, distance to the site and three comparable jobs next to the scope section you would deliver.
    Why it works
    The subcontracts manager can drop it straight into their sub list without a discovery call.
    Example

    AZ ROC low-voltage license · 30 min from site · 9 VA access-control jobs · crew of 12 · references attached

  5. 05

    Check before you send

    A missing office is a clue, not proof. Look for a teaming partner named in the award news or a subaward already reported before you write, and confirm the start date has not slipped.

  6. 06

    Find the prime's subcontracts manager in Glider

    Glider
    Search for
    Subcontracts managerProject managerDirector of operationsSmall business liaison officer
    Why them
    The subcontracts manager builds the sub list. The small business liaison has to hit the subcontracting goal, so they want to hear from qualified local firms.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It is about their award, not your company. It shows you read their scope, it names the gap they will have to fill anyway, and it hands them a sub who is already qualified on paper.
    First test
    One trade, one region, ten recent awards.
    Success looks like
    Two calls with subcontracts managers out of ten awards, and one invitation to quote.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.