Play 11 · Trade, logistics and hardware
You're paying to dispose of something another company buys
A seven-step play for a pallet recycler, reusable-packaging broker or materials exchange. It starts from Firecrawl, stacks BidNet Direct and Google Maps on top, and ends in a message to the waste generator that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Trade, logistics and hardware
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
FirecrawlSustainability reports listing waste by type - Evidence
- ArtifactWhat you hand overA match sheet: the material, the buyers' specs, and the transport economics.
- ContactGliderFinds the waste generator, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
A plant paying to landfill pallets may be throwing away something a nearby buyer pays for. Showing both sides of the match turns a disposal bill into a small revenue line.
The play in seven steps
- 01
Find what's being thrown away
Firecrawl- What you pull
- Sustainability and environmental reports from manufacturers: waste streams by type, tonnage, and whether they go to landfill or recycling.
- Why it matters
- Companies publish these numbers to show progress. A stream going to landfill is one they would like to fix.
ExampleJoliet plant · 1,900 tons of wood pallets to landfill in 2025
- 02
Find who buys it
BidNet Direct- What you pull
- Published purchasing requirements for the same material within 50 miles: buyer, spec, quantity and frequency.
- Why it matters
- A buyer with a written spec is real demand. It makes the match concrete.
Example2 buyers within 30 miles · 48x40 grade B pallets · 2,000 a month
- 03
Work out the transport
Google Maps- What you pull
- The driving distance from the plant to each buyer.
- Why it matters
- Short distances are what make reused pallets cheaper than new ones. It decides whether the match pays.
Example22 miles and 28 miles · one truckload a week covers the volume
- 04
Build the match sheet
Your artifact- What you build
- The material, the buyers' specs, avoided disposal cost, revenue per load and transport cost.
- Why it works
- The plant sees a cost turning into income, with the logistics already worked out.
ExampleAvoided landfill cost plus revenue per load · net positive from the first truck
- 05
Check before you send
Specs and grades matter: inspect a batch before promising a price. Confirm the stream is still going to landfill, since reports can be a year old.
- 06
Find the waste generator in Glider
Glider- Search for
- Plant managerEHS managerSustainability managerMaterials manager
- Why them
- The EHS or sustainability manager owns the waste numbers and the targets. The plant manager owns the dock.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the waste generatorEvery line comes from a step above Your 2025 sustainability report lists 1,900 tons of wood pallets sent to landfill from the Joliet plant.1 Two buyers within 30 miles publish requirements for 48x40 pallets, about 2,000 a month.2 I put together the spec comparison and the transport economics: one truck a week covers it.4 Can we inspect a batch?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It uses their own published number and turns a target they report on into money, with the buyers already found.
- First test
- Five generators, two candidate buyers each.
- Success looks like
- Two inspections out of ten plants.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.