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Play 11 · Trade, logistics and hardware

ForRecyclers and materials brokersToThe waste generator

You're paying to dispose of something another company buys

A seven-step play for a pallet recycler, reusable-packaging broker or materials exchange. It starts from Firecrawl, stacks BidNet Direct and Google Maps on top, and ends in a message to the waste generator that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Trade, logistics and hardware
Sources
3
Steps
7

The workflow

  1. TriggerFirecrawlSustainability reports listing waste by type
  2. Evidence
  3. Artifact
    What you hand overA match sheet: the material, the buyers' specs, and the transport economics.
  4. Contact
    GliderFinds the waste generator, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

A plant paying to landfill pallets may be throwing away something a nearby buyer pays for. Showing both sides of the match turns a disposal bill into a small revenue line.

The play in seven steps

  1. 01

    Find what's being thrown away

    Firecrawl
    What you pull
    Sustainability and environmental reports from manufacturers: waste streams by type, tonnage, and whether they go to landfill or recycling.
    Why it matters
    Companies publish these numbers to show progress. A stream going to landfill is one they would like to fix.
    Example

    Joliet plant · 1,900 tons of wood pallets to landfill in 2025

  2. 02

    Find who buys it

    BidNet Direct
    What you pull
    Published purchasing requirements for the same material within 50 miles: buyer, spec, quantity and frequency.
    Why it matters
    A buyer with a written spec is real demand. It makes the match concrete.
    Example

    2 buyers within 30 miles · 48x40 grade B pallets · 2,000 a month

  3. 03

    Work out the transport

    Google Maps
    What you pull
    The driving distance from the plant to each buyer.
    Why it matters
    Short distances are what make reused pallets cheaper than new ones. It decides whether the match pays.
    Example

    22 miles and 28 miles · one truckload a week covers the volume

  4. 04

    Build the match sheet

    Your artifact
    What you build
    The material, the buyers' specs, avoided disposal cost, revenue per load and transport cost.
    Why it works
    The plant sees a cost turning into income, with the logistics already worked out.
    Example

    Avoided landfill cost plus revenue per load · net positive from the first truck

  5. 05

    Check before you send

    Specs and grades matter: inspect a batch before promising a price. Confirm the stream is still going to landfill, since reports can be a year old.

  6. 06

    Find the waste generator in Glider

    Glider
    Search for
    Plant managerEHS managerSustainability managerMaterials manager
    Why them
    The EHS or sustainability manager owns the waste numbers and the targets. The plant manager owns the dock.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It uses their own published number and turns a target they report on into money, with the buyers already found.
    First test
    Five generators, two candidate buyers each.
    Success looks like
    Two inspections out of ten plants.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.