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Play 43 · Trade, logistics and hardware

ForCustoms brokersToThe importer

You moved your sourcing. Here's the duty math

A seven-step play for a customs broker or sourcing agent. It starts from Tendata, stacks USITC tariff schedule and Shopify stores on top, and ends in a message to the importer that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Trade, logistics and hardware
Sources
3
Steps
7

The workflow

  1. TriggerTendataShipment volumes by origin over time
  2. Evidence
  3. Artifact
    What you hand overA duty comparison on their recent entries and the classification questions worth checking.
  4. Contact
    GliderFinds the importer, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

An importer that moved production after a tariff change is often still learning the new rates. Running their real shipments through the current schedule can show money they are overpaying.

The play in seven steps

  1. 01

    Find importers that changed origin

    Tendata
    What you pull
    The importer's shipments by origin country over 24 months: volume, HS codes and product descriptions.
    Why it matters
    A sharp shift in origin means new suppliers, new paperwork and new classification decisions, often made in a hurry.
    Example

    Furniture imports from China down 70% · Vietnam up from zero to 60% of volume

  2. 02

    Price each entry

    USITC tariff schedule
    What you pull
    The current duty rate for each HS code and origin, including any additional tariffs.
    Why it matters
    This shows what they should be paying. Differences between similar codes can be large.
    Example

    HS 9403.60 · 0% general · additional tariffs vary by origin

  3. 03

    Check what they actually sell

    Shopify stores
    What you pull
    The importer's product catalog: materials, construction and use.
    Why it matters
    Classification depends on what the product is. The catalog shows whether a different code might fit better.
    Example

    Bestsellers are upholstered chairs with metal frames

  4. 04

    Build the duty comparison

    Your artifact
    What you build
    Their last six entries with the code used, the duty paid at the current rate, and two classification questions worth a second look.
    Why it works
    It is concrete, specific, and the kind of thing an importer cannot check without a broker.
    Example

    6 entries · 2 classification questions · possible savings per container

  5. 05

    Check before you send

    Classification is a legal determination. Present questions, not conclusions, and confirm the codes from their actual entries rather than descriptions.

  6. 06

    Find the importer in Glider

    Glider
    Search for
    Director of supply chainImport managerLogistics managerCFO
    Why them
    The import manager deals with the broker. The CFO sees the duty line and wants it lower.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It shows you studied their trade, not importers in general, and it points to possible savings without overclaiming.
    First test
    Twenty importers with a clear origin shift in the last two quarters.
    Success looks like
    Two broker engagements out of fifteen importers.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.