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Play 23 · Public records

ForDisaster-loan packagersToThe business owner

Your county is in the disaster declaration

A seven-step play for a disaster-loan packager or small-business accountant. It starts from FEMA, stacks NOAA Storm Events and Google Maps on top, and ends in a message to the business owner that is useful before anyone replies.

Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.

Category
Public records
Sources
3
Steps
7

The workflow

  1. TriggerFEMADisaster declarations by county
  2. Evidence
  3. Artifact
    What you hand overAn application checklist for the SBA economic injury loan, with the deadline and the records a business like theirs will need.
  4. Contact
    GliderFinds the business owner, with a verified work email and a phone
  5. Message
    Send itFrom your own mailboxes, evidence attached

Why it earns attention

After a storm, owners are cleaning up, not reading federal notices. A business that closed for days in a county that just qualified for SBA disaster loans may not know it can apply.

The play in seven steps

  1. 01

    Catch the declaration

    FEMA
    What you pull
    New disaster declarations: the incident, the counties included, the incident period and the date.
    Why it matters
    Inclusion in a declaration is what makes businesses in a county eligible for disaster help, including SBA economic injury loans.
    Example

    Severe storms and flooding · declared Oct 28 · 9 counties added

  2. 02

    Pin down where the damage was

    NOAA Storm Events
    What you pull
    Storm event reports for those counties: type, date, and the places named in the reports.
    Why it matters
    It tells you which towns were actually hit, so you write to the businesses most likely affected.
    Example

    Flash flood Oct 11 · Main St corridor · 6 inches in 3 hours

  3. 03

    Find businesses that had to close

    Google Maps
    What you pull
    Listings in the affected areas marked temporarily closed after the event, or with reviews mentioning flooding or closure.
    Why it matters
    Lost days of revenue are exactly what an economic injury loan is for. A closure is the strongest sign they qualify.
    Example

    Café on Main St · temporarily closed Oct 12 to 20 · reopened

  4. 04

    Build the checklist

    Your artifact
    What you build
    The application deadline, what the loan covers, and the records to gather first, in order, for a business their size.
    Why it works
    The application stalls on paperwork. A checklist that names the documents gets it started this week.
    Example

    Apply by next July · covers working capital · gather: 2 years of tax returns, monthly sales, a debt schedule

  5. 05

    Check before you send

    Confirm the county is on the declaration and which programs it covers, since some declarations include only some assistance types. Never imply the loan is guaranteed or a grant.

  6. 06

    Find the business owner in Glider

    Glider
    Search for
    OwnerGeneral managerBookkeeper
    Why them
    The owner decides whether to borrow. The bookkeeper will gather the records, so the checklist helps them directly.
    What you get
    A work email and a direct phone, with the email verified before it goes into a sequence.
  7. 07

    Send the evidence, then run the first test

    • Facts from the data (the number is the step)
    • What you built for them
    • One small ask
    Why it works
    It connects their own closure to money they may not know exists, with a deadline. The checklist is useful whether or not they hire anyone.
    First test
    One declaration, forty businesses with a confirmed temporary closure.
    Success looks like
    Six checklists requested out of forty businesses, and two application engagements.

The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.

Sources used

The three sources this play names. Each links to the other plays that use it.

All 63 GTM plays

Run this play with Glider.

Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.