Play 23 · Public records
Your county is in the disaster declaration
A seven-step play for a disaster-loan packager or small-business accountant. It starts from FEMA, stacks NOAA Storm Events and Google Maps on top, and ends in a message to the business owner that is useful before anyone replies.
Installs this workflow, five project tables and a draft campaign. Source access and any external outputs are checked before research.
- Category
- Public records
- Sources
- 3
- Steps
- 7
The workflow
- Trigger
FEMADisaster declarations by county - Evidence
- ArtifactWhat you hand overAn application checklist for the SBA economic injury loan, with the deadline and the records a business like theirs will need.
- ContactGliderFinds the business owner, with a verified work email and a phone
- MessageSend itFrom your own mailboxes, evidence attached
Why it earns attention
After a storm, owners are cleaning up, not reading federal notices. A business that closed for days in a county that just qualified for SBA disaster loans may not know it can apply.
The play in seven steps
- 01
Catch the declaration
FEMA- What you pull
- New disaster declarations: the incident, the counties included, the incident period and the date.
- Why it matters
- Inclusion in a declaration is what makes businesses in a county eligible for disaster help, including SBA economic injury loans.
ExampleSevere storms and flooding · declared Oct 28 · 9 counties added
- 02
Pin down where the damage was
NOAA Storm Events- What you pull
- Storm event reports for those counties: type, date, and the places named in the reports.
- Why it matters
- It tells you which towns were actually hit, so you write to the businesses most likely affected.
ExampleFlash flood Oct 11 · Main St corridor · 6 inches in 3 hours
- 03
Find businesses that had to close
Google Maps- What you pull
- Listings in the affected areas marked temporarily closed after the event, or with reviews mentioning flooding or closure.
- Why it matters
- Lost days of revenue are exactly what an economic injury loan is for. A closure is the strongest sign they qualify.
ExampleCafé on Main St · temporarily closed Oct 12 to 20 · reopened
- 04
Build the checklist
Your artifact- What you build
- The application deadline, what the loan covers, and the records to gather first, in order, for a business their size.
- Why it works
- The application stalls on paperwork. A checklist that names the documents gets it started this week.
ExampleApply by next July · covers working capital · gather: 2 years of tax returns, monthly sales, a debt schedule
- 05
Check before you send
Confirm the county is on the declaration and which programs it covers, since some declarations include only some assistance types. Never imply the loan is guaranteed or a grant.
- 06
Find the business owner in Glider
Glider- Search for
- OwnerGeneral managerBookkeeper
- Why them
- The owner decides whether to borrow. The bookkeeper will gather the records, so the checklist helps them directly.
- What you get
- A work email and a direct phone, with the email verified before it goes into a sequence.
- 07
Send the evidence, then run the first test
To: the business ownerEvery line comes from a step above Your county was added to the October 28 disaster declaration.1 The October 11 flood hit the Main Street corridor,2 and your listing shows you closed for nine days afterward.3 Businesses there can apply for SBA economic injury loans until next July. I put together the checklist and the records to pull first.4 Want it?
- Facts from the data (the number is the step)
- What you built for them
- One small ask
- Why it works
- It connects their own closure to money they may not know exists, with a deadline. The checklist is useful whether or not they hire anyone.
- First test
- One declaration, forty businesses with a confirmed temporary closure.
- Success looks like
- Six checklists requested out of forty businesses, and two application engagements.
The sample message is hypothetical and its numbers are illustrative. Verify every claim, date and rule before sending.
Sources used
The three sources this play names. Each links to the other plays that use it.
Related plays
All 63 GTM playsRun this play with Glider.
Deploy the full workflow into a project. Conway checks your scope and source access, builds the evidence, and prepares outreach for review.